The service that generates the most interest and revenue for me is my Resume Revamp Service. No surprise there. I mean, everyone hates doing their resumes, so it's natural that people want to outsource that "soul-sucking work".
Plus it's really overwhelming. Are you "optimizing" your resume enough? Is it in the latest template style? How the heck do you showcase your skill set plus the results it produced? And should it be one or two pages?!
All the questions. All the stress. All the pulling-of-the-hairs. But to put it bluntly, even if you had the most perfect resume - laden with buzzwords, results-focused, clean template - you probably would still have a 1 in 10 chance of getting selected.
See, having a perfect resume is just not good enough anymore.
Often times people have this false expectation that you can truly hack the Applicant Tracking Systems (ATS). Sorry friends, but you can't just apply online with your "perfect resume" and hope something sticks to the wall. I'm sorry, but I just cannot get behind the one-click apply. If it's THAT easy it's probably not the job for you. Plus, if it's THAT easy - everyone's probably doing it. And if everyone's probably doing it, it means the company is going to take forever to get back to you because they have that many more resumes to comb through.
And it's funny because people still push me on it. "But Jena, my resume is the most important. I KNOW I have to have that. Do I really need to have a LinkedIn? What about a cover letter? Is it necessary? And I just wing interviews, so nbd. Also, you harp on networking a lot - do you think it really matters?"
Uh, yes. Yes it does.
You're hearing it straight from the horse's mouth. Do not be the fool that spends hours and hours tweaking his or her resume, but fails to pay attention to all the other (more important) aspects of the job search.
Instead, you need to be investing in your ENTIRE marketing package.
+ Knowing your value proposition!!!
+ Clean, results-focused resume
+ Robust and SEO-friendly LinkedIn
+ Creatively written Cover Letter
+ Prepping for an Interview....many times over
+ Networking, networking, networking. Oh, did I mention networking?
+ Personal website or Portfolio
Not having all the pieces working together is kind of like going to CrossFit 5x per week but having a really crappy diet. Nothing's going to change or get better unless you make sure both are working in tandem.